Vice President, Creative Director, and Graphic Designer
The Public Relations and Marketing Group (PRMG)
March 2011 – Present

• Build and manage a cross-functional marketing team to create and execute marketing plans that align with our clients’ overall business goals. Management responsibilities include identifying objectives, outlining team member roles and responsibilities, setting milestones and deadlines, and monitoring the overall work-flow to ensure the highest level of quality and productivity.
• Utilize branding concepts to define a clear brand message and create a visual identity for clients that successfully portrays continuity, enhances recognition, and promotes a positive public perception that fosters customer loyalty
• Successfully execute integrated marketing strategies utilizing digital and traditional methods, for both emerging and established companies, such as Gershow Recycling, Central Vets, Charles Rutenberg Realty, Liberty Global Logistics, NYM Group, Rollstone Foundation, Ben’s Deli, LI Game Farm
• Deliver engaging content and creative designs, such as logos, stationery, signage, direct mail, print collateral, websites, email blasts, videos, and social media content
• Provide conceptual and strategic thinking for acquisition and lead generation campaigns that increase brand awareness and generate conversions
• Proactively expanded my knowledge and work experience to include UX and UI design, video editing, web programming, and digital advertising
• Restructured PRMG’s operational structure to ensure smoother, more economically sound business operations and to increase both client and employee retention
• Managed PRMG’s employees, with my emphasis on hiring, training, delegating, proofing, troubleshooting and providing constructive criticism