Marketing Director and Assistant to the CEO
Sweeney’s Pool Service, Inc.
February 2024 – Present

Marketing Responsibilities:

• Evaluate and enhance the current marketing strategy to drive business growth.
• Optimize online lead generation profiles (e.g., Angi’s List, Home Advisor, Google My Business) to improve lead quantity and quality.
• Execute marketing campaigns to increase awareness and sales, including:
  • • Create and manage organic and paid content for Facebook and Instagram.
    • Design, program, and schedule email marketing campaigns.
    • Oversee print ads, including design, placement, and call tracking.
    • Script and produce engaging video content.
    • Revamp website content for better quality and user experience.
    • Collaborate with an agency on Google Ads for optimal results.
    • Analyze campaign performance and adjust strategies as needed for improved engagement.
• Supply the sales team with effective tools and materials, such as email templates and print collateral, to boost conversion rates.
  Mentor and guide the marketing freelancer on priorities, budgets, and resource management.

Administrative Responsibilities:

• Oversee the sales funnel and refine policies and procedures to improve conversion rates.
• Collaborate with the owner on daily operations and systems management.
• Engage in regular meetings with the business coach to implement best practices company-wide.
• Provide training to ensure team performance consistently exceeds standards.
• Support the accountant as required.
• Assist team members with quote generation, data entry, and customer relations as needed.
• Support customer success management to enhance customer loyalty and build long-term relationships.