Barbie Poster

My Top 5 Barbie Marketing Highlights

My Top 5 Marketing Highlights From the Barbie Campaign While the Barbie movie had a huge marketing budget, it was one of the most effective campaigns I’ve seen, and ultimately one of my favorites. Its niche messaging hit home to every demographic  and worked across so many different channels that everyone wanted to hop on […]

Both Direct Mail and Email Blasts Have Their Advantages

Boost your brand recognition and widen your reach through direct mail and email campaigns. Both Direct Mail and Email Blasts Have Their Advantages: Email Blasts: Faster delivery Less expensive Track opens and click throughs Shareable Drive traffic to your website Can link to quality content Can easily access from any device Direct Mail: Guaranteed delivery […]